At Notino, we are more than just a retailer of beauty products, perfumes, and healthcare essentials. Our mission is to be an expert advisor in these categories, helping customers make informed decisions. With a team of professionals dedicated to consultations and guidance, we take pride in combining expertise with cutting-edge beauty technology.
Virtual Try-On: A New Era of Beauty Exploration
One of our most exciting innovations is the Virtual Try-On Looks feature. This allows customers to experiment with digital makeup looks curated by our specialists and renowned brands. We proudly introduced this feature at the San Remo Festival in Italy, bringing the future of beauty to an international audience. Beyond this event, we also showcased Virtual Try-On at the IIHF Championship in the Czech Republic, where fans could test digital looks during game breaks and see themselves on the central screen.
However, we didn’t stop there. Through usability testing and customer feedback, we discovered that users wanted the ability to create their own unique looks. In response, we are working diligently to turn this vision into reality.
Helping Customers Find Their Perfect Match
Understanding the complexities of choosing the right beauty products, we developed Shade Finder, a tool designed to simplify the process of selecting the perfect foundation shade. With so many options available, it can be overwhelming to pick from 40 different shades of a single foundation. Our technology ensures that customers can confidently find their match.
We are now in the discovery phase of our next innovation, Foundation Finder. This upcoming tool will not only help users choose the right shade but will also consider foundation texture, coverage, and skin type for a truly personalized experience.
Personalized Skincare with AI
Recently, we completed testing on our brand-specific Skin Analyzer. Soon to be launched, this feature will enable customers to analyze their skin online and receive tailored skincare recommendations from their favorite brands. With this tool, users will be able to build a skincare routine that perfectly matches their skin type and needs.
Enhancing the Fragrance Shopping Experience
Customer satisfaction is at the heart of everything we do, and data plays a crucial role in our innovations. During the Christmas season, our Fragrance Finder was a top-rated tool, helping users select the perfect gifts based on favorite scents and ingredients. Now, we are working on a redesigned version to enhance its capabilities further.
For those who prefer to test fragrances before purchasing, we offer multiple solutions:
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Air Parfum Machine: Available in select stores, this device suggests perfumes without overwhelming the senses.
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Discovery Boxes: A convenient service where customers can select five fragrance samples at an affordable price and have them delivered to their homes.
Behind the Scenes: Innovation at Its Best
None of these advancements would be possible without our dedicated team of Product Owners, IT developers, and UX designers. Each of these innovations requires months of planning, designing, developing, and testing before launch. Even after release, our work continues as we monitor performance and collect customer feedback to make further improvements.
The success of our beauty technology is evident in the positive feedback we receive from customers. Seeing our innovations enhance shopping experiences and provide tailored solutions makes all the hard work worthwhile. At Notino, we are committed to pushing the boundaries of beauty technology, ensuring that every customer finds the perfect products with ease and confidence.
